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SAN FRANCISCO (CBS SF) — Ever since Californians voted to legalize marijuana, more people are embracing it – especially women.

Wiz Khalifa says that it’s “better than Pokemon.” He isn’t talking about weed, though surely he thinks it is.

LAS VEGAS (KSNV News3LV) — Country music legend and marijuana advocate Willie Nelson launched a new line of marijuana products in Las Vegas this week.

Marijuana distributors are already lining up to pick brand names for their buds once sales become legal in 2018.

Though cannabis is legal for recreational or medicinal use in 28 states, it remains illegal under federal law. As a result, the U.S. Patent and Trademark Office will not register trademarks for marijuana retailers or for products that contain cannabis.

The 2016 election helped pave the way.

The next best thing to smoking a joint with the late writer.

Brands are looking to capitalize on the potential outcomes of Election Day, where voters in a number of states could legalize cannabis, creating massive new markets overnight.

Wine experts are working with growers in California's well-known Emerald Triangle to set up standards that define specific regions and brands.

DENVER (AP) -- Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine. As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there's a scramble to brand and trademark pot products.