WeedLife News Network

The idea that Ross Rebagliati’s gold medal -- the first Olympic medal to be awarded in the history of snowboarding -- should end up on display at a cannabis dispensary owned by Rebagliati himself, is astonishing, ironic, and entirely fitting.

Marketing cannabis through celebrity and pro athlete endorsements is a relatively new and unstudied concept.

It’s cold outside, and dark. Time to toke.

“Skiing is a very creative sport…your brain just goes to this flow state where you’re not even thinking, you’re just skiing, and cannabis just helps you get into that zone.”