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Hot off the press cannabis, marijuana, cbd and hemp news from around the world on the WeedLife Social Network.

New type of pot extract is carbonated just like champagne

An advancement in the field of marijuana extracts involving the carbonation of the resin containing attributes new to the field of Cannabis extraction.  This technique combines the carbonating effect of CO2, used as a cosolvent, in conjunction with a typical hydrocarbon butane extraction.  This type of extraction, developed by Extractioneering, is called a "Cosolvent" extract.  A vial of carbonated HTFSE created with the Cosolvent Cannabis extraction method that utilizes both CO2 and Butane as extraction solvents. Carbonation of the Cannabis extract makes for a more intense flavor and effect over traditional BHO and Live Rosin types.  In addition, the carbonation preserves the product and allows it the opportunity to 'vintage' similar to wine, improving with age.

Using Carbonation to buffer the resin during solvent extraction preserves it from degradation and makes it as bioavailable as if it were vaporized off the cured flower itself.  Basic extracts such as concentrates and distillates cannot be carbonated to the same degree as complex cured resins.

Allowing Cannabis cultivators at the peak of their craft to create incredible strains featuring rich cured resins be able to protect, preserve, and vintage their resins through the process of carbonation will allow their cultivation legacy live on long after their flowered cannabis has expired. 

Helping the cultivator create revenue from all components of their harvest regiment is an absolute priority for a healthy and successful cannabis business.  A Cosolvent extraction can make an effective and complex extract out of as little as 1lb of cannabis material.  A true small batch technique that is paired well with the small, medium, or large cannabis cultivator.

"In the natural sciences, we utilize buffers when extracting substances (organelles, proteins, nucleic acids) for research analysis.  These buffers create conditions that foster the collection and protection of desired biomolecules leaving them in their native chemical configurations.  In essence this is what we achieve with Cosolvent extractions using Cannabis oleoresin," states Daniel Maida Hayden Ph.D. in Plant Molecular Physiology. 

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Developing brain needs cannabinoid receptors after birth

Cannabinoid receptors help the brain’s dopamine system establish key connections after birth, a new mouse study suggests.

Doctors warn that marijuana use during pregnancy may have harmful effects on the development of a fetus, in part because the cannabinoid receptors activated by the drug are known be critical for enabling a developing brain to wire up properly. Now, scientists at MIT’s McGovern Institute for Brain Research have learned that cannabinoid receptors’ critical role in brain development does not end at birth.

In today's online issue of eNeuro, scientists led by McGovern investigator Ann Graybiel report that mice need the cannabinoid receptor CB1R to establish connections within the brain’s dopamine system that take shape soon after birth. The finding raises concern that marijuana use by nursing moms, who pass the CB1R-activating compound THC to their infants when they breastfeed, might interfere with brain development by disrupting cannabinoid signaling.

“This is a real change to one of the truly important systems in the brain — a major controller of our dopamine,” says Graybiel, who is an Institute Professor and a faculty member in the Department of Brain and Cognitive Sciences. Dopamine exerts a powerful influence over our motivations and behavior, and changes to the dopamine system contribute to disorders from Parkinson’s disease to addiction. Thus, the researchers say, it is vital to understand whether postnatal drug exposure might put developing dopamine circuits at risk.

Cannabinoid receptors in the brain are important mediators of mood, memory, and pain. Graybiel’s lab became interested in CB1R due to their dysregulation in Huntington’s and Parkinson’s diseases, both of which impair the brain’s ability to control movement and other functions. While investigating the receptor’s distribution in the brain, they discovered that in the adult mice, CB1R is abundant within small compartments within the striatum called striosomes. The receptor was particularly concentrated within the neurons that connect striosomes to a dopamine-rich area of the brain called the substantia nigra, via structures that Graybiel’s team has dubbed striosome-dendron bouquets.

Striosome-dendron bouquets are easy to overlook within the densely connected network of the brain. But when the cells that make up the bouquets are labeled with a fluorescent protein, the bouquets become visible — and their appearance is striking, says Jill Crittenden, a research scientist in Graybiel’s lab.

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Wana Brands and August Allen integrate AR into cannabis packaging

The AR experience is compatible with both iOS and Android devices.

US-based edible products company Wana Brands has collaborated with full-service marketing agency August Allen to launch an augmented reality (AR) experience for its new cannabis product line.

The brand’s packaging features a QR code that allows consumers to enter a 3D animation experience.

Customers can select and interact with the brand’s four new Live Rosin gummy flavours, namely Watermelon Slushy, Tropical Smoothie, Citrus Sorbet and Berry Gelato.

They can experience the service by scanning the QR code with their smartphones.

The AR experience was developed by August Allen and is compatible with both iOS and Android devices.

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Cannabis Global CEO talks revenue growth, new products and vertical integration in light of possible federal cannabis legalization

Cannabis Global, Inc. (OTC PINK:CBGL), an innovation-oriented company investing in disruptive cannabis technologies, today releases an update letter from its CEO on recent and upcoming events.

Dear shareholders of Cannabis Global, Inc.

Over the past week, a considerable amount of attention has been focused on the Cannabis sector with two possible congressional actions to create a nationwide legal framework for both recreational and medical cannabis usage. With increased focus on the sector, I thought it would be an excellent time to provide our shareholders with an update on the very positive developments occurring at our company.

Revenue generation: As we have recently announced, our company is beginning to gain traction, which is clearly being seen in the growth of our revenues across multiple sectors. While we have not yet reported results for our most recently closed fiscal quarter, which ended on February 28, we expect the growth patterns we experienced late last year to continue. This revenue growth is being driven by new products entering the market, an increase in our distribution efforts, and the acquisition of numerous new retail dispensary customers throughout California. We expect these trends to not only continue, but to likely accelerate.

Successful revamping of product mix: As the cannabis consumption in the primary metropolitan areas of California has matured, cannabis customers are demanding a variety of new products. We have followed one of the major growth trends in the industry and revamped our product offerings accordingly. Our Live Rosin products, which are produced without any solvents, continue to gain strong traction with multiple orders coming into the company. As a result, we have significantly geared up our manufacturing capability in this area. We are expecting the solventless trend to accelerate as we move throughout 2022.

Product line acquisitions: We recently announced the acquisition of several product lines from a successful branding and marketing group, Caliwanna. These grants are now being marketed through Cannabis Global and we are working with Caliwanna‘s staff to immediately bring our current products to a much wider dispensary audience throughout California. This will include not only our solventless extract products, but also Live Rosin infused pre-rolls, and cannabis infused edibles.

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Crypto Cannabis Club brings together NFTs and premium flower in collaboration with CampNova and V-Fi

Real-World Cannabis Meets the Metaverse Community in California Debut of Three Strains, With Exclusive Club Member Benefits and Discounts

Crypto Cannabis Club (CCC), the original NFT collection and metaverse community for crypto and cannabis enthusiasts, today debuted its first-ever cannabis line, available across California on delivery platform CampNova. The three premium strains come in limited-edition packages, complete with a QR code, powered by blockchain authentication platform V-Fi. Customers will use their smartphone to scan the QR code on the package, initiating a process powered by the V-Fi app to unlock a collectible NFT featuring CCC’s packaging art.

In addition to the packaging art NFTs included with every purchase, three lucky customers will find a Golden Ticket in their CCC cannabis package. Each Golden Ticket is redeemable for one of CCC’s exclusive NFToker NFTs. Valued at more than $1,000, CCC’s flagship NFTokers include additional benefits from CCC.

The newly launched strains—Grapes and Cream, Purple Granimals and Garlotti—retail for $50 for an eighth ounce (3.5 grams). CCC’s community of NFTokers receive a special 30% discount for this release. CCC plans to reinvest proceeds into future product releases, with the goal of increasing the discount for club members to as close to 100% as possible while adhering to local retail regulations.

"Creating ways to bring the cannabis community together for real-world and virtual experiences is what this club is all about," said Ryan Hunter, CEO of Crypto Cannabis Club.

"Our cannabis brand release is another step in building the bond between these experiences—that’s why we’re taking the proceeds from this release and putting it toward growing the discounts for our community."

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Drones and autonomous systems take cannabis industry profits higher

 

In states that allow cannabis cultivation, companies have turned to advanced technology to increase efficiencies in crop management, production and delivery. Exploring the cannabis landscape reveals how drones and robotics are taking cannabis business profits higher.

Cannabis has two different names: hemp and marijuana. The primary distinction is the plant’s delta-9-tetrahydrocannabinol (THC), or psychoactive chemical, content. Under U.S. federal law, hemp must contain 0.3% or less THC content by dry weight.

Although this plant is used to produce a wide range of food and non-edible products, regulatory uncertainty remains a barrier to fully realizing the potential of this multibillion dollar market. Nevertheless, cannabis companies are increasingly turning to drones and robotics to help reap medicinal and societal benefits and accelerate companies’ bottom lines.

A historical trip

As far back as 8,000 years ago, Mesopotamians cultivated cannabis plants for a variety of uses. In colonial America, George Washington, Thomas Jefferson and James Madison all grew it; Betsy Ross’ original flag was made from its fiber. In the early 1940s, hemp production bloomed in support of World War II efforts, being used to produce cloth, rope and other materiel.


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A new agtech robot enters the crop monitoring category

I’ve suddenly found myself writing a lot about agtech of late. Maybe it’s because spring officially sprung over the weekend – or perhaps it’s that pesky impending environmental collapse that’s frequently top of mind. Whatever the case, I’ve mostly been lamenting a general lack of traction among robotics in the category, so I’m always happy to see a new contender emerge.

A lot of this stuff is also probably top of mind given that the World Agri-Tech Summit is currently happening in San Francisco. Today at the event, Growmark and Solinftec announced a partnership set to bring an unnamed agtech robot to the market. The product is being field-tested for the remainder of the year, and the companies are planning/hoping to bring it to market at some point in 2023.

The robot functions similarly to a number of products we’ve seen attempting to address a potentially large market, including recent addition Verdant and a bunch of startups John Deere keeps buying. It effectively rides around the field autonomously, scanning for things like crop health and nutrition, along with potential trouble areas like pests and weeds. That information is collated and sent to the farmer for action.

“We’re taking our robot directly to the fields for practical implications,” Solinftec COO Daniel Padrão said in a release.

“This cutting-edge technology will help develop agricultural solutions and support sustainable farm practices. We are honored to have such a progressive partner as Growmark to move forward with this first launch as we continue to work together to support farmers on seizing the opportunities in agriculture.”

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How nuclear power and hemp can help solve scarcity

Now is not the time for partisan arguments or preserving the status quo of powerful and influential industries.

The last two years have been a wakeup call for humanity: Decades of dire warnings from experts in nearly every scientific discipline have converged on us seemingly all at once. We are mired in a global pandemic that has exposed weaknesses in -- and created major interruptions to -- the supply chains for food, fuel, labor, and goods. We've experienced significant weather events and shifts in seasonal weather behavior that can only be attributed to the human impact on climate change. Species are going extinct at an alarming rate. Plastic pollution is choking our oceans and land. The list just goes on and on.

Scarcity is the root of all our major problems 

For generations, most of the world's problems have been attributed to the scarcity of resources -- who has it, who doesn't, and what means will be undertaken to control it or obtain it. Wars, inequality, hunger, and economic turmoil ultimately boil down to the haves and the have nots on a global scale.

Now, likely as an outcome of this overall scarcity, a Central European conflict instigated by Russia upon the nation of Ukraine is leading towards massive increases in global petroleum and natural gas prices, in addition to causing potential interruption of about 25% of the world's grain supply that is locked up in Russia and Ukraine. 

As just one opinionated technologist, I won't presume to have solutions for all of the world's extremely complicated economic and geopolitical problems. But I believe that individual nations can take specific actions to minimize these impacts on their own citizens.

What to do about the fuel

Let's start with petroleum and natural gas -- two resources that are not renewable, in limited supply, and controlled by a limited number of nations. 

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5 best delta 8 carts online: THC vape cartridges from top D8 brands

If you’re someone who considers themselves a regular smoker, you’ve most likely stumbled upon Delta 8. The Delta 8 cannabinoid is the new alternative to marijuana, especially for people who rarely smoke or have never done so before.

This is because Delta 8 THC provides a more mild, mellow high without unwanted side effects like anxiety, paranoia, or nausea.

And what better way to try this remarkable cannabinoid than cartridges. The best Delta 8 carts will provide a fast-hitting, potent high while letting you enjoy a slew of different delicious flavors.

Carts come with a pre-filled delta 8 distillate, they are convenient to use, and you can easily dispose of them.

Whether you’re an experienced smoker or someone who wants to try delta 8 for the first time, you need to find a brand you can trust. With delta 8 becoming so popular many cheap knock-off brands have appeared, making it hard to find a high quality product you can trust.


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How Science and Technology is Revolutionizing the Cannabis Industry

Cannabis development is highly attributed to plant breeding and targeted cultivation strategies. Crops themselves are entirely different from those in the 1970s, and we’ve learned a lot by fine-tuning our techniques.

According to Anders Peterson, Cannabis Operations Specialist at InSpire Transpiration Solutions, science and technology have been game-changing for cannabis development.

“We’ve been able to collect a significant more amount of data and learn from it, even just over the past five years,” said Peterson. “Besides that, the technology used to create a controlled environment inside in terms of lighting, fertigation, HVAC, have allowed us to also optimize plant growth and production and efficiency in these spaces.

In the same ways that farmers learn over time what crops grow best in what areas, we learn to isolate environmental factors to optimize plant growth. Starting with data collection, we better understand what the plants need.

These developments have decreased the number of days plants take to reach maturity and, in turn, increased the number of harvests a year within greenhouses. Specifically, within InSprire Transpiration Solutions, technology has increased harvest cycles from four per year to six. Similar techniques are developing in outdoor cannabis development and production.

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Waitr not planning to buy cannabis software company, reports loss of $8.1 million in 2021

Waitr is no longer planning to purchase a software company that helps streamline cannabis dispensary sales, the company said Friday, though it does intend to pursue a relationship as Waitr continues to try to expand into cannabis delivery.

In December, the Lafayette-based company announced it had entered into a letter of intent to buy Retail Innovation Labs, or Cova. The two companies scrapped the agreement on March 10, but Waitr said it is still looking at a partnership that would allow Cova customers to arrange payment for delivery services.

"These discussions remain preliminary and there can be no assurance that a definitive agreement with respect to this arrangement will be entered into or consummated in the near term or at all," the company said in a release.

The announcement came as the company reported its fourth quarter and yearend results for 2021, which saw the company lose $8.1 million in the quarter and $5.2 million on the year. In 2020, the company posted a profit of $15.8 million.

The company also said it was moving ahead with plans to rebrand as ASAP, which it said better reflects its mission to "deliver anything."

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Dreamer Dispensary in Southampton finds workaround for credit card cannabis customers

 

Dreamer Dispensary in Southampton is using blockchain technology — the same computer code that drives cryptocurrency — as a workaround allowing customers to buy cannabis products with credit cards.

“Dreamer’s ability to figure out how to allow consumers to pay by credit card speaks volumes to our commitment to innovation,” said Kevin Perrier, chief operating officer of Dreamer.

“We’re trying to lead the way in consumer selection and customer service, innovating every day to bring customers the best experience. Our new credit card payment model is another example of that.”

Credit card purchases will help bring recreational cannabis, now a $1.4-billion-a-year industry in Massachusetts, into the mainstream, Perrier said. The recreational cannabis business has brought in $3 billion in Massachusetts since the first legal retailers opened in 2018.

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The man behind Reditus Labs wants to become a destination employer for a lot more than COVID testing

Coronavirus testing has made Reditus Laboratories one of the fastest-growing employers in central Illinois, and the man behind the company's success says it's about more than good timing.

In the first of a two-part series on Reditus’ sudden rise, CEO Aaron Rossi has a unique blend of business interests that goes beyond the biomedical lab. There's orthotics, there's branding, and soon there may even be cannabis growing in his future.

In 2018, Aaron Rossi bought a bankrupt orthotics company called PAL Health Technologies in Pekin. A year later, he started a company called Reditus Laboratories inside the same building along the Illinois River in a business park on the city's southern edge.

Rossi, 39, explained he wanted to build Reditus into a leader in health care technology, starting with the study of body organs and tissues and molecular testing for cancer treatments.

In what turned out to be a fateful decision, Reditus then moved on to study infectious diseases.

Seated in his corner office and wearing his signature blue plaid sports jacket, Rossi recounted the early days at Reditus when COVID changed everything. He knew there would be huge demand for COVID testing. He said he and Reditus' partner, Thermo Fisher Scientific, worked out a plan to fill that need.

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Tyson 2.0, Mike Tyson's premium cannabis brand, announces key partnerships with leading cannabis innovators

Strategic Partnerships with Futurola, Stündenglass, GPen, Click and El Blunto Puts Company At The Cutting Edge of the Cannabis Industry and Demonstrates Tyson 2.0's Excellence in Elevating Cannabis Consumption Experiences for Consumers

 Tyson 2.0, legendary boxer, entrepreneur and cannabis advocate Mike Tyson's newly launched cannabis company, today announced that fans will be able to experience their favorite Tyson 2.0 strains through new concentrate delivery devices and specialty products developed in partnership with the industry's premier cannabis brands.

"We are thrilled to partner with Futurola, Stündenglass, G Pen, CLICK and El Blunto to bring the newest and most innovative cannabis products and devices to market. Tyson 2.0's latest collabs combine our signature and most popular strains with our partners' premium technology, catering to a broad set of individuals and meeting the cannabis consumption methods they seek," said Mike Tyson, Chief Brand Officer and co-founder, Tyson 2.0.

Tyson 2.0 has joined forces with Futurola, an Amsterdam-based global brand founded in 1996, to launch an exclusive line of world-class rolling and smoking accessories. FUTUROLA x Tyson 2.0 BLUNT CONES are the latest innovation in pre-roll mastery, featuring Futurola's exclusive blend of tobacco-free, cruelty-free and vegan blunt paper and terpenes from Mike's favorite strain, the Toad. Each King Size Cone is rolled with care by skilled artisans, following the most stringent quality-control standards to ensure consistency in the finished result and are individually packaged in shatter-resistant glass tubes.

"Futurola is the future of rolling, and this exclusive collaboration between two legends in their industries, FUTUROLA x Tyson 2.0 offers the latest and greatest in the blunt game. We are all about innovation and our goal is to make a great experience, accessible for everyone," shared Patrik Eriksson and Toby Skard, owners of Futurola.

Tyson 2.0, alongside Stündenglass, maker of the world's first 360 degree gravity powered infuser developed the Tyson 2.0 x Stündenglass Gravity Hookah, a contactless smoke delivery system featuring a patented design and packaged in a transportable, craft storage box. Tyson 2.0 also announced a collaboration with G Pen, a subsidiary of the leading cannabis technology company Grenco Science Inc. and will bring to market the Tyson 2.0 x G Pen Dash, an innovative personal vaporizer, tailored to connoisseurs and new consumers alike. The Dash features a glass-glazed stainless steel heating chamber combined with a clean air source and integrated air path for unsurpassed flavor and vapor production from fan-favored Tyson strains.

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Local companies launch cannabis logistics platform

According to LDG, Drop Point is a first-of-its-kind cannabis online marketplace that automates workflows.

Security provider Liberty Defense Group (LDG) of Fayetteville has launched a cannabis transportation software platform.

According to LDG, Drop Point is a first-of-its-kind cannabis online marketplace that automates workflows and provides visibility for cultivators, carriers, and dispensaries to streamline their work to move products.

To support the marketplace, LDG uses an API-first platform called Control Tower, developed by Rogers-based tech startup Firebend, which provides cloud-based logistics management software.

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New industrial hemp company plans big footprint in Vermont

The iconic E.T. & H.K. Ide grain mill buildings in St. Johnsbury have been sold to a company that plans to use them for processing industrial hemp.

The two cousins behind Zion Growers, Travis Samuels and Brandon McFarlane, said they also have their sights set on a 200,000-square-foot industrial building 100 miles to the southwest, in Proctor, that was once home to the Vermont Marble Company. By the fall harvest, the two say they'll be ready to process hemp into fiber that will be used to create building materials, animal bedding and cardboard.

Hemp — a version of the cannabis plant that won't get you high — is a sustainable replacement for materials such as plastic and composites, said McFarlane, a real estate attorney in Florida who graduated from Norwich University. McFarlane said processing hemp into paper, textiles, and "hempcrete" — a construction material — is more environmentally friendly than using traditional materials. He expects the market to grow.

“We see those as the three main players in the future where hemp is going to either be heavily involved or completely take over in the next couple of decades,” he said.

Zion Growers got its start in the hemp gold rush of 2019, after 2018 changes to federal law prompted people around the U.S. to start growing cannabis for cannabinoids such as CBD. The plant components became a popular supplement — thought to have health benefits — that was added to food, drinks and beauty products.

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22nd Century and KeyGene achieve breakthrough in hemp/cannabis plant transformation

New Capabilities Allow 22nd Century to Accelerate Revenue Streams and Create Higher Value Commercial Lines

22nd Century Group, Inc. (Nasdaq: XXII), a leading agricultural biotechnology company focused on tobacco harm reduction, reduced nicotine tobacco, and improving health and wellness through modern plant science, announced today, together with its global plant research partner KeyGene, a breakthrough in its hemp/cannabis plant research leading to the successful transformation of the hemp/cannabis plant genome using a proprietary plant transformation and regeneration technology and clear protein expression by the introduced genes.

“I cannot emphasize enough what an enormous achievement it is for our company to have cracked the code to show proof of genome transformation in the hemp/cannabis plant. This is the holy grail in plant science and places us in a commanding leadership position in the race to secure patents and other valuable intellectual property in the emerging hemp/cannabis genetics field,” said James A. Mish, chief executive officer of 22nd Century Group.

“These newest plant transformation discoveries unlock additional revenue opportunities for the Company and accelerate our efforts to create new hemp/cannabis plant lines with much higher commercial value at accelerated rates, lower cost and lower risk to our customers.”

Said JP Tamburrino, Vice President or Research and Development at 22nd Century Group, “This new transformation methodology leading to functional protein expression in hemp/cannabis is a key enabling technology that greatly enhances our ability to directly and quickly modify specific target genes. This unique know-how adds another important tool to our established modern plant science capabilities that also includes an extensive library of hemp and cannabis germplasm, a genome database, marker-assisted, rapid-cycle molecular breeding and mutagenesis, all supported by KeyGene’s world-class bioinformatics and genome sequencing capabilities utilizing machine learning and AI. Together, these tools, which are typically only used by the largest plant science companies such as Bayer/Monsanto, Corteva and Syngenta, are being used by 22nd Century to create new, proprietary hemp/cannabis plants tailored to differentiate the content of specific major and minor cannabinoids, terpenoids or eliminate unwanted metabolites to create new commercial lines tailored to the preferences and needs of end users, often at a fraction of the time and cost of traditional breeding methods.”

22nd Century has previously demonstrated its ability to generate new, tailored hemp/cannabis lines through broad-based techniques such as molecular breeding and mutagenesis, which necessitate the creation of hundreds or thousands of plants that are then genetically sequenced to identify those with the desired genetic traits. The plant transformation breakthrough unlocked by 22nd Century and KeyGene enables the desired DNA sequences to be inserted directly into or created from a plant’s existing genetic material, creating a more expedient and focused methodology to achieve the desired outcome.

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What is cannabinomics and what does it mean for future cannabis strains?

 

Cannabinomics refers to the scientific approach of using mass spectrometry and statistical analysis to differentiate between available cannabis species.

It is the year 2022, where cannabis laws are becoming more flexible by the day and adequate and precise information about the natural herb is available to everyone. While we are all grateful for the growth of cannabis laws and regulations, there is still a need for more scientific research about the plant.

In this article, we will be paying close attention to cannabinomics and its use in analyzing cannabis varieties.

What Is Cannabinomics?

It is safe to say that cannabinomics isn’t exactly a word that is commonly used among the majority of cannabis enthusiasts and this is because it is majorly a scientific term. Cannabinomics refers to the scientific approach of using mass spectrometry and statistical analysis to differentiate between available cannabis species. In clearer terms, the scientific process involves the use of analytical processes to identify phytochemical markers that can be used to differentiate between cannabis varieties.

The general knowledge among most cannabis users is that the difference in cannabis varieties largely boils down to whether it is sativa, indica, or a hybrid of both. While this may be fundamentally true, there is still more to the differences in cannabis varieties than the species they originate from. This is why many cannabis growers and researchers over time have used THC and CBD concentration as a major marker in differentiating varieties.

The use of THC and CBD as main markers for differentiating cannabis varieties has been quite instrumental both in terms of research, cultivation, and use. This is because it helps to give the grower and/or user an idea of what to expect from the herb. However, there is still room for differentiating cannabis varieties beyond just THC and CBD which is where cannabinomics comes in. The process uses compounds less prominent as THC and CBD to analyze and differentiate different cannabis varieties.

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Do You Know The Difference Between SEO For Cannabis And Other Industries?

News Americas, NEW YORK, NY, Thurs. Feb. 17, 2022: Cannabis is quite a controversial matter for some people. While the opponents and supporters are struggling for and against the legalization of marijuana all over the country, cannabis businesses have their own fight. It is their struggle to survive among the niche competition. For this purpose, these enterprises are also actively using digital promotional tools. Is there any difference in promotion for a cannabis company and the one working in another field?

Yes, there is. But how have industry differences appeared? What are they? In this post, we are going to dwell on the most essential complications faced by cannabis businesses while they are trying to promote their websites on the Internet. Some of them have already understood the difficulty of the situation and have entrusted promotion to SEO experts for cannabis businesses, one of which is Mj Seo Agency.

Difficulties Faced by Cannabis Businesses

So, let us determine the most serious complications that interfere with the promotion of cannabis businesses. There are:

legality restrictions, besides, they are different in different states;data issues since search engines are severely limited on the data on cannabis search; Google, for instance, hides the info on cannabis in Google Ads);sales limitation issues caused by the above-mentioned legal restrictions.

To try to win over the attention of the target audience, cannabis businesses need to overcome more obstacles than regular companies. Because of all this, cannabis is a trickier industry to work in. Optimization of the content on a site takes much more effort and requires a higher level of professionalism of specialists. Even with SEO tips for cannabis businesses, it is not an easy task. And it does not matter if your business is a product manufacturer, dispensary, farm, cultivator, e-commerce store, etc.

Restrictions from Search Engines

So, you have decided to select keywords for a blog post. You open Google Keyword Planner and input the word “cannabis”. It is a way the work on the content starts. However, here, the results of GKP show “No ideas satisfy current filters.” Does this mean that there is no data on cannabis on Google? Sounds unrealistic, doesn’t it?

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Clinical Ink’s Technology Deployed for Groundbreaking Cannabis Research

JAMA publication demonstrates assessment validity, points to future research and real-world application.

Horsham, PA, Feb. 17, 2022 (GLOBE NEWSWIRE) --

Clinical Ink’s Technology Deployed for Groundbreaking Cannabis Research

JAMA publication demonstrates assessment validity, 
points to future research and real-world applications

HORSHAM, Pa.; Feb. 17, 2021 (Business Wire) – Clinical Ink, a global clinical technology company, is excited to announce our Chief Innovation Officer Joan Severson's collaboration on the recently published JAMA Psychiatry paper Driving Performance and Cannabis Users’ Perception of Safety: A Randomized Clinical Trial. Severson was part of the team led by Dr. Thomas Marcotte, Professor and Co-Director of the Center for Medicinal Cannabis Research, at the University of California San Diego.

As the legalization of cannabis expands in the U.S., it is increasingly pressing to effectively measure its effects on users’ health, behavior and community. While breathalyzer tests exist to measure alcohol consumption and the ability to safely drive, no equivalent testing has been developed for cannabis use. In this trial, the team deployed proprietary, digitized assessments from Clinical Ink’s BrainBaseline™ platform to help measure cannabis-related impairment while driving.  

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