Before 2018, cannabis was illegal in Canada. Now, as of mid-October, Uber Eats can deliver it in Toronto as the result of a partnership with Leafly, an online marketplace for licensed cannabis retailers. This is the first time Uber will deliver cannabis anywhere in the world.
This deal is being touted by Uber and Leafly as a great leap forward for the industry. The companies claim the arrangement will provide several benefits, including more business for the retailers, increased choice and flexibility for consumers while reducing the illicit market, and less impaired driving. However, these arguments hold little water.
How it will work
Consumers are able to use the Uber Eats platform to order cannabis products from any of three Toronto-based retailers — Hidden Leaf Cannabis, Minerva Cannabis and Shivaa’s Rose — provided they are within the retailer’s delivery footprint.
The ordering experience is similar to ordering food delivery on the app: Customers navigate to the “recreational cannabis” category, then to their chosen retailer’s menu where they select their desired products, then state whether they will pick up the order or prefer delivery. Uber then transmits the order to the applicable store. Once filled, the order is delivered to the customer by the retailer’s own delivery staff, as prescribed by law.
Ontario’s provincial cannabis regulations were only recently modified to permit delivery, although they do not allow third-party delivery. The retailer’s drivers must be employees of the retailer and be CannSell certified, as well as are required to verify identity and age at the time of delivery.
Little to gain for consumers and retailers
From the consumer’s perspective, the deal will merely provide another online location to order cannabis for delivery, on top of the Ontario Cannabis Store (OCS) and other private retailers.