The COVID-19 pandemic caused an unprecedented and worrisome impact on all businesses and sectors across the world. The cannabis and liquor businesses were not spared, and it is expected to think about the state of these businesses post-COVID-19.
Interestingly, one of the focal points to consider is the priority people will place on both substances. Will cannabis be more prominent in use than liquor, or will it be vice versa? How will cannabis businesses fare over the liquor business? Let’s find out!
The California factor
One week after the WHO declared the COVID-19 outbreak a global pandemic, the state of California announced a statewide business lockdown. The state of Illinois also followed through with the same directive after California.
Both states designated marijuana businesses and operators as “Essential services” with supermarkets, pharmacies, and liquor stores. These businesses were allowed to be opened while other businesses shut down.
Other states quickly followed the California and Illinois lead by declaring marijuana operates as an important business. This move enabled a rush for such essential designations in the early weeks of the pandemic. This rush for marijuana was a progressive moment in the marijuana industry which also led to the creation of new legal state marijuana markets.