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Study Shows Cannabis Consumers Are Successful, Motivated, Health-Conscious: Snoop Dogg Weighs In

Written by: Javier Hasse

The long-standing, negative stereotypes about cannabis consumers have contributed to a decades-long stigma that lingers to this date, even as legalization spreads across the world while birthing one of the fastest-growing industries of our time.

But new data out today, shared exclusively with Forbes ahead of its official release, aims to erase these harmful stereotypes forever. 

Clearing The Air

Cannabis tech company dutchie recently conducted a study of 5,000 adult cannabis consumers from the U.S. and Canada, seeking to provide a more accurate understanding of the modern cannabis user. The data revealed that, contrary to the outdated “Dazed and Confused” depiction, today’s cannabis consumers are successful, motivated and health-conscious people. 

“I smoke cannabis, advocate for it on a personal level, but I'm also an investor and entrepreneur. The opportunity in cannabis is clear, and this data highlights that consumers are highly educated, with more buying power than these stereotypes would have you believe,” Snoop Dogg, co-founder of Casa Verde Capital, an investor in dutchie, commented when prompted about the results.

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How to store and keep cannabis edibles fresh

Edible candies last longer than chocolate, so it’s important to store each in the right place.

Edibles are fun and can be delicious, producing strong highs that usually last for long periods of time. When used correctly, edibles can produce highs that are manageable and perfect for daytime use.

Still, since edibles are food, it’s important to know how to preserve them for best flavour and effect. Here’s how to store edibles and keep them as fresh and delicious as possible.

 

Store in an airtight container and in a cool space

Edibles vary greatly in flavour and type. Edible candies last longer than chocolate, so it’s important to store each in the right place.

Candies and gummies may have a coating of sugar, which helps to extend their shelf life. As long as exposure to air and temperature is controlled, these edibles should last for a good amount of time, perhaps six to nine months, with the harder the candy, the longer the shelf life.

The fridge is always an option for storing edibles, likely adding a couple extra months to their shelf-life. /
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Local café offers hemp-infused meals as option for customers

FORT MYERS, Fla. — A local cafe and shop is jumping into a growing trend by incorporating hemp and CBD into its dishes.

“You can really make pretty much anything and you can infuse the CBD or the hemp hearts,” said Head Chef and Kitchen Manager of Seed & Bean Market, Tika Saunders.

Saunders explained that one obstacle while working with hemp and CBD is making sure the temperatures of each dish remain within a certain range.

“You don’t want to go above…well between 320 and 356. I for one, I prefer to go low and slow,” Saunders said.

If you overheat your food, she said there’s a chance some of the chemicals from the hemp or CBD could be released.


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Get the munchies with cannabis ice cream

We all scream for cannabis ice cream?

In the latest twist on the sweet treat, Boston-based ice cream brand Emack & Bolio’s partnered with cannabis operator MariMed to create cannabis-infused ice cream. And yes, it will give you the munchies.

The duo will “create a line-up of cannabis-infused vegan and dairy ice cream in outrageous flavors.” The ice cream will contain the same whole-plant cannabinoid and terpene formulations found in MariMed’s products like K Fusion and Betty’s Eddies.

“This partnership is gonna ROCK,” said Bob Rook, CEO and creator of Emack & Bolio’s in a press release. “The combination of our unique flavors with MariMed’s cannabis expertise is a natural.”

The products are expected to debut in Massachusetts this year followed by more launches in other legal cannabis markets.

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Hemp milk claims to be the greenest yet – but is it any good?

’m sitting in my kitchen, about to try my first sip of a milk that is vegan, sequesters carbon and increases biodiversity. Dairy milk has a high carbon footprint. Soy is linked to deforestation, almond to high water use. But how does the new kid on the scene – hemp seed milk – measure up for taste?

An Innovative Farmers project coordinated by the Soil Association is investigating how industrial hemp production could aid the transition to a low-carbon economy. In collaboration with scientists at Cranfield University and the British Hemp Alliance, research will quantify the environmental benefits of growing hemp. In farm trials that launched last month, five farmers are helping to investigate this plant’s ability to sequester or store carbon, improve soil health and increase biodiversity.

“Hemp could be a very valuable tool, but the UK is currently behind the curve internationally and there’s a distinct lack of data,” says Nathaniel Loxley, the Innovative Farmers project coordinator and co-founder of the British Hemp Alliance.

In theory, hemp has many potential benefits as a crop from an environmental perspective. It does not need pesticide chemicals or much water input, and hemp roots grow up to 3 metres deep, so they could help improve soil structure and nutrient levels, potentially leading to greater yields in follow-on crops.

“From a nutritional perspective, hemp seed milk ticks all the boxes. It’s low in saturated fats, there’s no sugar or cholesterol, it’s high in polyunsaturated fatty acids, and provides a really strong source of omega 3,” says Ben Cooper, Good Hemp’s brand manager. Cooper explains that whole hempseed hearts are processed “with some wizardry” to produce a cream, rather than an oil like other plant-based dairy products, to make this milk.

A group from Innovative Farmers listen to a talk at a hemp facility in east Yorkshire
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Tokyo 2020: How Cannabis Has Changed The Olympics Games

It’s been a long road, but the Olympic torch finally landed in Japan on 23 July. The latest edition of the Games has been so mired in difficulty that many feared it might not go ahead, with COVID-19 causing seemingly insurmountable logistical issues. It’s also seen its fair share of controversies, with the conversation around cannabis chief among them.

The 2020 Games in Tokyo is effectively the first in which professional athletes have been allowed to use cannabis-based products while preparing for the competition. CBD use among professional athletes has been allowed by the World Anti-Doping Agency (WADA) since 2018, and it’s becoming increasingly popular.

In this article, I’ll explore the growing role that cannabis-based substances can play in sports, the main regulatory barriers in the way of development, and the exciting opportunities that may arise as cannabis in sport becomes normalised.

The athletic case for CBD

In the run up to this year’s Games, a growing procession of athletes have endorsed the use of CBD-based products. Although some of these endorsements are facilitated by sponsorship deals between athletes and CBD manufacturers, it’s without a doubt that stars across different disciplines are taking advantage of cannabinoids.

The list of advocates includes a number of top-tier athletes: from world record-holding sprinter Micheale Frater and golf star Catriona Matthew, to the NFL’s Rob Gronkowski and Eugene Monroe, heptathlete Chari Hawkins and former boxer Mike Tyson.


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How are recreational marijuana sales doing after six months?

In January 2021, recreational marijuana became legal in Arizona thanks to the passage of Prop 207 in November 2020. In the months since, dispensaries have opened their doors to recreational marijuana sales and proved to be a powerful economic engine.

“It looks like Arizona is set to hit the $1 billion sales mark at the end of the year, which is huge in comparison to other states in their first year of recreational sales,” says Greta Brandt, president of The Flower Shop, mentioning that Colorado took about two years to do the same. Taxes collected from these transactions have added $75 million to the state’s coffers to date.

But besides increasing tax revenues, is Prop 207 on track to achieve its stated goals after six months of legalization?

Unlocking an Industry

Before marijuana was legalized for recreational users ages 21 and older, Arizona voters approved Prop 203 in 2010 which created the state’s medical marijuana (MMJ) program.

“The Arizona Department of Health Services has run a wonderful, tight-knit MMJ program, and they’re doing the same for recreational. They shut down rogue operators and are trying to regulate that side of the industry very seriously,” Brandt contends.


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Neptune Launches Mood Ring Cannabis Flower in Alberta

Alberta marks the 4th province, in addition to British Columbia, Ontario and Quebec, where Neptune Sells its Branded Cannabis

LAVAL, QC, Aug. 2, 2021 /PRNewswire/ - Neptune Wellness Solutions Inc. ("Neptune" or the "Company") (NASDAQ: NEPT) (TSX: NEPT), a diversified and fully integrated health and wellness company focused on plant-based and sustainable lifestyle brands, today announced it launched its  Mood Ring branded cannabis flower in the province of Alberta.

"I am pleased to announce that we have officially launched our Mood Ring Florida Citrus Kush flower in the province of Alberta, which has been very well received by consumers in other provinces," said Michael Cammarata, Chief Executive Officer and President of Neptune. "This is another step in the transformation of our cannabis business from a slow-growth, low margin extraction business to a high growth, higher margin branded CPG business."

The Alberta launch marks the fourth province, in addition to British Columbia, Ontario and Quebec, where Neptune Wellness now sells its cannabis products under its Mood Ring and PanHash brands. These four provinces account for more than 80% of Canadian cannabis retail sales and provide Neptune Wellness access to more than 2,000 retail cannabis stores in the Canadian market.

With every purchase of our Mood Ring flower products, a portion of the proceeds are donated to the planting of a tree through our partnership with One Tree Planted. The Company expects to launch new Mood Ring and PanHash branded products across its licensed Canadian footprint throughout the coming year. For more information, please visit https://moodring.com or https://panhash.com.

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Covid Made Consumers Want More Pot, For Less

Even as Americans fork out more cash for upscale forms of caffeine and alcohol, there’s one thing they increasingly want in bulk, for cheap: marijuana.

In Tilray’s fourth-quarter call last week, Chief Executive Officer Irwin Simon said that Covid-19 prompted more people to shop for marijuana online, and that worked against premium brands. That contrasts with the “premiumization” trend of consumers trading up to higher-priced products that companies including Molson Coors and Starbucks talked about in earnings calls last week.

Tilray isn’t the only one noticing: A Stifel survey of almost 500 marijuana users across the U.S. and Canada came to the same conclusion.

“Yes, there will be some room for brands that differentiate themselves on quality, but this is a price-sensitive category,” Stifel analyst Andrew Carter told me in a phone interview about the study, which was published last week.

Stifel’s survey found that price, potency and quantity were the top factors that influenced cannabis shoppers. Carter also observed that there was a high level of turnover in terms of which brands were most popular during Covid-19, as shown through data from cannabis data tracker Headset. This shows that consumers are still largely searching for brands and products to latch onto.

Headset analyst Cooper Ashley said there was also a trend toward buying cannabis flower in larger package sizes during the pandemic. “This indicates increased consumer price sensitivity, because the average price per gram of larger package sizes was (and still is) much lower,” Cooper said in an email. “Customers were finding value by purchasing in bulk.”

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No hangovers or beer bellies: Cannabis firms try to woo booze drinkers

Major beer companies are investing in THC-infused drinks, but the sector represents less than 2 percent of the overall $20 billion marijuana market.

The cannabis industry has mastered the art of selling pot-infused brownies, gummies and even popcorn. But it’s struggling to boost a potentially lucrative market that centers on persuading Americans to drink their weed.

Rather than rolling a joint or puffing on a vape, some of the largest cannabis companies in North America see a multibillion-dollar marijuana beverage industry waiting to be tapped as states increasingly embrace legal weed.

“This is a product that they're going to be very comfortable consuming,” said David Culver, vice president of government relations for Canopy Growth Corp., which is the top seller of cannabis drinks in Canada. “They don't want to smoke it. They don't potentially want to vape it. But consuming it as a beverage is something that they can do.”
 
The universe of cannabis beverages is already large and seems to grow by the day: seltzers, wines, beers, teas, colas, cocktails. Many of the world’s biggest beer companies — Anheuser-Busch InBev, Pabst Brewing Company, Constellation Brands — have invested in cannabis drinks. Craft brewers like Lagunitas Brewing Company in California and Atlanta-based SweetWater Brewing Company are also getting into the business.

And there are some promising signs for the industry.

Most marijuana drinks have negligible calories, and the products pose little risk of a hangover. Cannabis beverage sales in the U.S. are expected to hit $421 million this year — more than double 2019 figures, according to Brightfield Group, which tracks the industry, and double again to nearly $1 billion by 2025. Yet the beverage sector is less than 2 percent of the larger $20 billion legal weed marketplace.

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Preliminary plans for Las Vegas cannabis lounges include options for dining and entertainment

David Farris, vice president of sales and marketing for Planet 13, poses July 20, 2021, in a 20,000-square-foot storage warehouse at the marijuana dispensary superstore on West Desert Inn Road. The dispensary is hoping the warehouse will become a cannabis consumption lounge.

 

As he walked through a warehouse that could eventually become home to one of the premier marijuana consumption lounges in Nevada, David Farris spoke of a new era for the state’s cannabis industry.
 
Planet 13, the largest marijuana dispensary in Las Vegas, has a chance to create a “next level” experience with its planned lounge, said Farris, the company’s vice president of sales and marketing.

Planet 13, a tourist hotspot, is among a number of Las Vegas marijuana dispensaries crafting plans for consumption lounges, which the state Legislature approved earlier this year.

At Planet 13’s superstore on West Desert Inn Road, a 20,000-square-foot storage warehouse will likely be converted into a lounge, Farris said.

“We want to make something that people can travel to, something like a club concept,” Farris said. “We know the pressure is on us to build something special.”

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Virginia couple designs cannabis stash box for drivers on the go

"Excited to have a positive impact, providing a solution for our Black community, stay in line with marijuana laws, avoid unnecessary interactions with police."

“[Drivers who possess cannabis] can violate the law, maybe not even knowing they’re violating if it’s not in a sealed container,” Sarah noted. PHOTO BY LOCKGREEN PRODUCTS INSTAGRAM

Sarah and Ronald Morton are locking down their place as cannabis entrepreneurs.

The couple, who are “longtime supporters of marijuana law reform and minority representation in the cannabis industry,” have developed LOCKGREEN, a lockable stash box for road-tripping cannabis consumers, reports 13News Now.

The stash box comes in two sizes – small and large – and has a hard shell outer casing covered with a heavy-duty polyester exterior fabric. LOCKGREEN closes up tight via a three-digit combination lock, which is flanked by a top-carry handle, and the product claims to be both waterproof and smell-proof.

The hope is that the stash box will lessen the number of BIPOC cannabis consumers targeted by law enforcement.

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Seth Rogen’s Houseplant Says Goodbye To Canopy Growth

By Nina Zdinjak

Seth Rogen and Evan Goldberg’s cannabis and lifestyle brand Houseplant and cannabis giant Canopy Growth Corp. (NYSE: CGC) will terminate their partnership.

The two companies that created a joint venture three years ago and launched in Canada have mutually agreed to end their collaboration. Since the brand’s launch, the Canadian cannabis market has significantly expanded, thus the parties decided it was time for Houseplant to further evolve on its own while Canopy will continue working on its wholly-owned brands.

During their years of working closely together, Houseplant grew to become a popular consumer brand in Canada and is now among the top 10 in the premium cannabis market in Ontario.

Among the most successful products are beverages with Houseplant Grapefruit becoming the top-selling cannabis drink in Canada in its first year. In 2020, more than one million cans of Houseplant beverages were sold in Canada.


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I-Team: NYC Area Pediatricians See Sharp Rise in Kids Ingesting Marijuana Edibles

One local hospital says they're now treating at least a couple of young children every month for toxic exposure to edibles — and they're warning parents to lock up their pot treats

A skyrocketing number of children in the tri-state are inadvertently ingesting marijuana edibles, and legislators say there's a void in New York's emerging pot regulations that isn't helping the situation.

The scary trend began before New York State legalized recreational marijuana back in March, going from six children in the NYC metropolitan area poisoned by edibles in 2018, to 32 in 2019 and 127 in 2020, according to regional poison control officials.

"Sometimes that's in the form of candies and gummies, cookies and brownies. There are lots of forms that are out there," said Dr. Ethan Wiener, director of pediatric emergency medicine at Hassenfeld Children's Hospital at NYU Langone.

Two-thirds of those children are under the age of 5 — and the numbers are on track to be just as high this year.

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How To Avoid Going To The Emergency Room For Marijuana Overdose

It’s possible for a weed-consuming population to use marijuana without needing emergency medical assistance. Here’s how.

It seems that every time a state officially launches its legal cannabis market, reports showing that emergency rooms are filling up with people who can’t handle their weed start to bombard the internet. This took place earlier this year throughout Illinois, which rolled out its taxed and regulated pot trade in January. In Chicago, doctors claimed an increase in ER visits due to people overdosing on weed.

Listen, this madness might be happening, or it might not. The purpose of this article is not to debate whether legal marijuana brings about an uprising in freakouts that send people on a mad dash for the hospital. It is to serve as a guide, of sorts, intended to prevent these horrific events from happening in the first place. Because, get this, it is possible for a weed-consuming population to use marijuana without needing emergency medical assistance. It’s a novel concept, we know. But we swear that people can use cannabis products safely and responsibly.

Here’s how.

Photo by Nicole De Khors via Burst

The first thing to consider is this: Any report that comes out in the media suggesting that people are running to the ER because the weed got on top of them can almost always be attributed to edibles. We’re not going to lie, these popular pot products sold in dispensaries in states where marijuana is legal can be tricky and the source of great misery if they are not consumed correctly.

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Arizona's first 'Cannabis-friendly' hotel opens in Phoenix

PHOENIX  --  The Clarendon Hotel and Spa in downtown Phoenix is open for business. Hotel managers say it is "Arizona's first Cannabis-friendly hotel."

“We are a cannabis-friendly hotel and have a cannabis-friendly event company that is elevating and educating the community about cannabis,” says Daron Brotherton, the VP of Operations at the hotel.

 

Arizona Department of Public Health says they approved licenses for businesses to sell recreational marijuana.

 

The cannabis sleeping rooms are located on the west side of the hotel property where guests can partake in edibles, flower and vape which have been purchased at a local dispensary. Cannabis flower usage is allowed in designated areas only. To shop for cannabis, the hotel will offer a car service to drive guests to a dispensary where they can also rent pipes and bongs.

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Can you smoke your leftover weed stems? What can you even do with them? Here’s what you should know.

It’s happened to the best of us. It’s late at night and we’ve totally underestimated the amount of marijuana at our disposal. We aren’t in a position to buy more at the moment. We look through our ashtray and our weed baggie and there’s nothing useful in sight. Then we spot the stems. Should we smoke them? Can we smoke them?

Sadly, it appears that weed stems are different from the usual bud you smoke. For starters, they don’t contain much THC, rendering them useless if you’re looking to get high. They also taste bad and woody, because there’s no plant in them, and they’re associated with a batch of negative side effects like headaches, sore throats and coughing fits, according to Healthline.

Still, just because you can’t smoke cannabis stems doesn’t mean you can’t find something useful to do with them. A lot of people find inventive ways of incorporating these parts of cannabis, using them to brew teas, to make tinctures, topicals and to even make stem butter. While there’s not much THC in stems, they are still a part of the cannabis plant, having many of the mysterious health benefits that experts and cannabis users love.

Before re-purposing your stems for any reason, it’s important to decarboxylate them, activating however small amount there is of THC and other cannabinoids. Once you’re done with this part of the process, you can infuse the stems into whatever you want.

Cannabis stems aren’t likely to get you high, but they could provide therapeutic and relaxing effects for you. There’s anecdotal evidence of cannabis stem teas treating nausea, anxiety, chronic pain, and more, all the while eliminating the unpredictable psychoactive effects of cannabis drinks. We even have a recipe for it.

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Consumers Sweet on Cannabis Candies to Unwind, Recharge

Report from Brightfield Group details most popular CBD sweet edibles as well as consumers’ need to either take the edge off or charge through their day.

Market research firm Brightfield Group’s U.S. Cannabis Distribution Report: Cannabis Candy report revealed that, while cannabis candies are not to be consumed like candy, the industries share some similarities. Flavor innovation is thriving in both as well as the desire for both to either take a break or recharge with something sweet.

Of Brightfield’s list of top eight cannabis candies by share of shelf feature, three edibles are made by Smokiez in the flavors blackberry, sour blue raspberry and sour watermelon. Wana Wellness’ assorted hybrid sour gummies make the list, as are Kiva Confections wild berry Camino gummies, Kushy Punch hybrid raspberry gummies and Kanha blue raspberry gummies. Wyld CBD’s pomegranate 1:1 THC:CBD gummies also made the list.

Brightfield narrows cannabis candy positioning down to two types. Products that help folks unwind, according to Brightfield, are the most common – helping consumers with relaxation, sleep and stress relief, and claiming 68% of retail display space.

Of these, relaxation rules the roost, controlling nearly half of all cannabis candy space with a whopping 40% shelf share. Sleep is next at 19%.


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6 Myths About THC Caps You Shouldn't Believe

With the growing acceptance of the legal cannabis industry across the United States, more states are diving deeper into regulatory questions. The latest push around legislatures has been THC Caps, which would limit the potency of THC in various products depending on the state's guidelines.

Lawmakers believe that limiting the strength of marijuana will be in the interest of public safety, which seems like a commonsense argument. However, when one looks at how manipulating the potency of THC would impact our bodies and society, it's clear that they are not the answer to responsible legislating of the cannabis industry.

At the Blinc Group, we wrote a white paper, "Six Reasons that THC Caps Are a Bad Idea," examining the implications of THC Caps on the vaping industry. It demonstrates, backed by existing research that THC Caps will endanger the public, lead to dangerous products entering the market, and keep necessary medicines out of patients' hands.

It also would require manufacturers to dilute their concentrates with additives to meet the lower standards. While regulations are up in the air from state to state, the unsafe additives will pose a greater health risk to consumers, possibly resulting in an uptick in EVALI cases.

The Colorado Cannabis Manufacturers Association (CCMA) agrees that THC Caps are not in the industry or consumers' best interests.

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Sports Leagues And Cannabis Testing: A North American Survey

Sha’Carri Richardson’s disqualification provides an excellent opportunity for sports organizations to evaluate their marijuana policies.

On June 28, U.S. sprinter Sha’Carri Richardson was suspended for one month by the World Anti-Doping Agency (WADA) for using cannabis, effectively disqualifying her from competing in the Olympics. The suspension of a gold medal contending athlete caught many by surprise and sparked a worldwide debate about marijuana use by athletes should be addressed. Many in the sports world quickly rushed to her defense, including Super Bowl MVP Patrick Mahomes of the Kansas City Chiefs, who called the suspension “ridiculous.”

WADA has three criteria for a drug to qualify for its prohibited substances list: (1) it represents an actual or potential health risk to the athlete; (2) it has the potential to enhance or enhances sport performance; and (3) it violates the spirit of sport.


Photo by Patrick Smith/Getty Images

According to a 2011 paper written by WADA scientists, marijuana satisfies all three of the criteria. First, “athletes who smoke cannabis or Spice in-competition potentially endanger themselves and others because of increased risk taking, slower reaction times and poor executive function or decision making.” Second, “based on current animal and human studies as well as on interviews with athletes and information from the field, cannabis can be performance enhancing for some athletes and sports disciplines.” Third, “use of illicit drugs that are harmful to health and that may have performance-enhancing properties is not consistent with the athlete as a role model for young people around the world.”

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