So much about selling legal cannabis remains to be worked out—including the industry’s gender norms.

DENVER—In this mountain town, which began allowing the recreational sale of marijuana in 2014, businesswomen and female entrepreneurs say they are launching marijuana-centric companies with the hope that they can avoid the glass ceiling some say prevented them from reaching board rooms and corner offices in other industries.

In the past several years, women have become a driving force in the growth of the cannabis industry here and across the United States.

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Emily DeRuy ~ TheAtlantic.com ~