Serra is one of a handful of companies diving into the skyrocketing edibles market.

Say goodbye to the days of a questionable pot brownie made by a friend’s friend named Donovan.

There’s a new kind of cannabis consumer in town, and she cares about “quality and consistency as much as the cannabis effect,” said Karlee Eichenberger of Serra Modern Druggist.

The Portland, Ore.-based startup is committed to creating high-end chocolate edibles, with an exclusive partnership with bean-to-bar chocolate maker Woodblock Chocolate, a full-time chocolatier on staff, and big plans for expansion.

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Megan Giller ~ Forbes.com ~