The growing acceptance of marijuana has opened up consumer opportunities for the 420 holiday.

Nearly 30 states in the U.S. have legalized cannabis use and the popular stoner-friendly holiday is poised to become a major marketing vehicle for brands – like Christmas for Cannabis.

Startups and fashion-forward labels hopping on board to peddle chic, luxe cannabis products – some of which are discrete and beautiful enough to satisfy even the most self-conscious stoner.

Some will fly (high) and under the radar this 420 with some not-so-obvious cannabis products.

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Alexandra Suarez ~ IBTimes.com ~