Tying a celebrity's name to a brand can be a big deal for marketing. You see it with sportswear and cosmetics all the time.
So who do you want if you're launching a brand of weed?
Snoop Dogg, obviously. The rapper just launched his own brand of marijuana called Leafs by Snoop.
It's touting itself as the first mainstream brand of marijuana and has product lines of leaves, edibles and concentrates.
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Ben Lawson ~ AJC.com