The Canadian unit of Molson Coors Brewing Co said on Wednesday it will form a joint venture with marijuana-producer Hydropothecary Corp to make non-alcoholic, cannabis-infused drinks for the Canadian market.

Analysts are projecting a $1 billion medical marijuana market in Florida by 2020.

Hundreds of businesspeople, consumers and enthusiasts gathered at the Hynes Convention Center in Boston on Friday to promote products and discuss ways to cultivate marijuana-related businesses in the budding industry.

“Now is the time when brands should be paying attention to how women are incorporating cannabis into their lives and figure out how they can keep up."

As more states move to legalize marijuana for medicinal or recreational use, the number of job opportunities in the industry has grown at an impressive rate, according to a recent survey conducted by online job platform Joblift.

It is a story playing out across Canada as entrepreneurs race to secure a foothold in what is expected to be a multibillion-dollar market.

Electricity consumption typically is the second-largest cost incurred by indoor cultivation facilities.

This week, the Madawaska Maliseet First Nation announced it will become the first reserve in New Brunswick to become a licensed producer of cannabis.

Israel-based NiaMedic is promising to offer conventional medical care alongside what company leaders describe as research-backed cannabis treatment aimed at seniors.