Constellation Brands Inc., which for seven decades has made its money off beer, wine and whiskey, sees its future in a marijuana leaf.

Job seekers from in and around Calgary lined up to hand in their resumes Tuesday for an opportunity to work in the cannabis industry, as new retail company 420 Premium Market held a job fair at the BMO Centre at Stampede Park.

Calgarians are getting a better idea of where they’ll be able to purchase recreational marijuana, whether at a dedicated dispensary or perhaps under the roof of a supermarket.

"It’s an edible but it hits you less a time versus an edible where it takes longer to work. And there’s no learning curve - everyone knows how to drink a beverage.”

Lagunitas, Heineken's fast-growing California beer label, bills its new brew as "hoppy sparkling water." That's because these cans of brew contain zero alcohol. 

William Wrigley jnr II, the heir to the Wrigley chewing gum fortune, is jumping into the marijuana business.

Cannabis retailer MedMen has been fighting stereotypes in its advertising for months now, featuring everyone from white-collar professionals to grandmothers as weed lovers.

It’s been estimated the cannabis industry and its spinoffs will employ 200,000 people throughout Canada.

Nevada regulators and industry insiders say the state’s first year of broad marijuana legalization has exceeded even their highest expectations, with sales and tax collections already surpassing year-end projections by 25 percent.