This holiday shopping season will be longer and less traditional than ever.
This year, it’s being ushered in earlier and with far less fanfare.
Many retail trackers will begin their official holiday tracking October 13.
Best Buy’s new “Black Friday” and the start of Amazon’s Prime Day, rescheduled from its July launch due to COVID-19.
Holiday shoppers traditional buying preferences and patterns are shifting, too.
Home Bound
More than 31 million holiday travelers will stay home this year, according to CNN.
Although grandma and grandpa’s house may be only miles away, 47% percent of families report that they have cancelled planned family get-togethers altogether due to COVID concerns.