What's in a name? Canadians ignoring pot branding, survey finds

It's been almost two years since Canada legalized cannabis and pot producers have spent millions of dollars marketing their wares in the hope that consumers would know their Tweeds from their Trailblazers. 

Most of that money may have been completely wasted, according to a new survey that looks at how well Canadians can identify some of the brands available at legal pot shops across the country. 

The survey, published by Brightfield Group, polled 3,000 Canadians in the first quarter of the year. It found that brand awareness remains low, which is confusing consumers and resulting in "decision fatigue." Roughly two out of every five respondents said they were aware of Canopy Growth Corp.'s Tweed brand, while 17 different brands had less than 20 per cent name awareness.