When Eaze, a cannabis delivery app, first began its battle in 2014 to win over the hearts and minds of California lawmakers, executives at the young startup didn't know they sat on a powerful secret weapon: grandma and grandpa.
Traditional marijuana delivery usually involves searching for a nearby dispensary, ascertaining its delivery policies, texting in an order and hoping for the best.
Eaze, instead, offered medical marijuana patients cannabis at their doorsteps in 20 minutes or less.
In its first two years, the company says it saw its baby boomer client base grow by 25 percent.
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Beejoli Shah ~ AdAge.com ~