A top cannabis researcher is predicting that despite valid concerns surrounding inflation, sales on July 4th will generate a double-digit increase, likely racking up the highest number in sales for any day in the market this summer.
The reason for this surge? “Cannabis is a ‘sticky’ good and the market is resilient,” said Roy Bingham, co-founder and CEO of Colorado-based BDSA. “We predict that summer cannabis sales will remain steady, peaking around the 4th of July holiday.”
Also, with more people travelling and many social activities commencing after the COVID-19 restrictions of the last two years, the summer season’s festivities will be especially pronounced.