There’s a surplus of hemp in the market. What happens in 2021?

Once the 2018 Farm Bill decriminalized hemp cultivation at the federal level, growers of everything from canola to tobacco started seeing green in the idea of dedicating acreage to the cannabis plant—which, as the source of cannabidiol (CBD), also happens to be the source of one of the most hyped botanicals to hit the health-and-wellness sector in years.

But as often occurs when entrepreneurial spirits rush in to satisfy what they suspect will be stratospheric demand, these newly minted hemp farmers overshot the mark and grew more hemp than the market could absorb.