The value of Viola

Al Harrington discusses his company’s partnership with Allen Iverson ahead of the new strain release.

There’s a lot of reasons to love Viola. Besides attracting consumers with their high-profile founder, the heart-warming story of the company’s origins or their extensive equity work with Viola Cares—these guys just make great products. Now in their 10th year of operation, today Viola is easily one of the most talked about brands in the cannabis industry, and one of the most popular in terms of sales too. With operations in six states and a licensing deal that will bring the brand into Canada, Viola has long been a shining example of cultural relevance driving sales in this burgeoning space.