We know what you’re thinking: isn’t an article about “cannabis scalability” a bit premature? After all, we’re talking about an industry that’s still federally illegal. How could businesses plan for the future when marijuana laws are in constant flux?
True, scalability is trickier in the cannabis sector, but that doesn’t mean business owners shouldn’t consider it. Cannabis may be a new industry, but it’s moving at a rapid pace. Competition in recreationally legal states is already intense, and you’d better believe established companies have a game plan for new markets.