Optimism In Cannabis Investing Exists — Even Amid A Global Pandemic

Growth opportunities remain in cannabis, but it requires creativity, enterprise and knowledge, according to top investors.

Take this for an investing conundrum: Where do you put your money in an industry with enormous upside but where many companies don’t yet make profits? An industry where some states consider it “essential business” but the country considers its product illegal? Or an industry where the illicit market is potentially three times bigger than legal sales?

Welcome to cannabis investing, where massive potential and heartbreak live side by side. But opportunity does exist for savvy players, even amid a global pandemic that threatens practically every American business sector.