CBD sponsorships are now welcome for teams in the Major League Baseball (MLB) organization, which could open up many new advertisement opportunities.
The MLB stated in a conference call on June 21 that CBD is now an “approved category” which means that teams are now allowed to sell CBD sponsorships as long as the brand has received an NSF certification (a verification that a product has no THC).
According to Sports Business Journal, MLB Chief Revenue Officer Noah Garden explained the reason for the change. “We’ve been watching this category for a while and waiting for it to mature to the point where we can get comfortable with it,” said Garden.