(image: Cresco Labs)
As the industry standards continue to be defined, this is the packaging every weed company should focus on.
It may come as a shock to you, but most people don't know much about cannabis. A Science Daily study about THC levels in edibles found that most consumers aged 16—30 could not identify if an edible had low or high THC levels based on the label. Add to that the fact that roughly 30% of Americans consume cannabis, which leaves a sizable audience who can benefit from cannabis if they knew more about it.