Big data. Machine learning. Artificial intelligence. All commercial cannabis cultivators should be paying attention to these concepts, as the application of data analytics is beginning to gain a foothold in the cannabis industry.
As the industry matures, operators are raising the bar for optimizing efficiency, increasing consistency and, most importantly, profitability. Data is the vehicle for accomplishing these goals.
Methods of Collecting Data
It all begins with data collection. Before turning on the switch for a flood of data, it’s important to understand what data points need to be tracked and why. Actionable data is the key here.