Gen Z Consumes Less Alcohol, Prefers More Cannabis and Non-Alcoholic Beverages Image Cannabis News April 22, 2024 Cannabis consumption lounges are poised to benefit from Gen Z consumers who are drinking less alcohol. Entertainment hosts in Las Vegas are noticing a significant decrease in Gen Z (those born between 1997-2012) drinking alcohol. Paired with an overall increase in cannabis use by younger consumers Recreational Marijuana News Marijuana Business News High Times