Hemp. It's related to marijuana, but you don't smoke it, you make things with it.
After being banned for more than 80 years, it's once again legal to grow it.
However, in Florida, hemp farmers are facing a challenge insuring their crop just as hurricane season heats up.
From paper straws to perfumes, even designer dresses, hemp is in line to become the key ingredient -- a durable fiber that thrives on sunshine, the kind Florida has in abundance, making the state nearly perfect for growing.