College football is hungry for cash, Cannabis might be the answer Image Cannabis News September 20, 2024 SF pot brand Cookies inked the first NCAA sponsorship in college history. Gilbert “Berner” Milam Jr. never thought the University of Southern California would say yes. When the founder and CEO of the cannabis brand Cookies first heard his business team was trying to sign a sponsorship deal with USC Cannabis Technology News Recreational Marijuana News Marijuana Business News SF Gate