Florida's marijuana market consists of 22 Medical Marijuana Treatment Centers (MMTCs). Each center owns a vertically-integrated license that allows and requires them to grow, process, dispense, and deliver medical marijuana. Also, five laboratories are licensed to perform third-party testing of medical marijuana.
In Florida, the medical marijuana license allows the current MMTCs to build out as big of a footprint as possible in preparation for adult use (recreational) legalization. This regulatory framework is unique from most other states, which provide specialized licenses and have a cap on the production of marijuana per license-holder.
Florida's market potential
The Total Available Market, or TAM, is one of the most critical factors for any industry. Due to marijuana being federally illegal, marijuana companies cannot ship marijuana across state lines. Thus, in the marijuana industry, the TAM is limited to the company's state. Florida's marijuana industry happens to have one of the strongest TAMs in the world.
As of December of 2020, Florida has more than 450,000 qualified patients, consistently increasing by almost 3,000 patients per week. Patient growth has made Florida the largest medical-marijuana market in the country by sales. More importantly, Florida has a population of more than 20 million and a tourist population of almost 150 million, which means it is positioned to be one of the largest marijuana markets in the world once adult-use regulations go into effect. Currently, there are almost 300 retail locations, with an expected 500 locations by the end of 2022, which will make Florida one of the most dominant markets in the world.
A full arsenal of products
In mid-2019, Senate Bill 182 became effective and allowed for the possession, use, or administration of smokable marijuana flower in Florida. In 2020, Florida established rules for the production of edibles. Demand for marijuana edibles is growing across the country due to the rise in product offerings, a smoke-free method of consumption, and a more sanitary consumption method when compared to smoking dried flower in a joint or bowl.