While sales of cannabis edibles in general have grown steadily in legal marijuana markets, the cannabis candies segment has seen very strong sales, with cannabis-infused gummies making up 84% of cannabis candy sales so far in 2020 across Arizona, California, Colorado, Nevada and Oregon.
BDSA Consumer Insights data from the beginning of 2020 shows that gummies are the most widely used and most popular ingestible product for recreational (adult-use) cannabis consumers in the United States and Canada. Nearly 60% of America’s cannabis edibles consumers report past 6-month use of gummies.
The benefits of offering a convenient, discrete method of marijuana consumption with an array of flavors to suit any consumers’ taste are key factors leading to the success of marijuana-infused gummy products.
Overall cannabis gummy sales among Arizona, California, Colorado, Nevada and Oregon have seen major growth in recent years, from $20 million in July 2017 to almost $64 million in July 2020. This growth rate far exceeds that of other cannabis edibles.