The image has become familiar: presented by floor-to-ceiling shiny windows and a smiling, iPad-holding greeter, dispensaries in California look far more like an Apple Store than the smelly back alleys and strip mall parking lots where we used to buy our weed.
No longer the “devils lettuce,” cannabis is now a feature of “wellness,” and “plant medicine.” If Don Draper were real and working today, he’d certainly be pushing pot.