Conducted by research firm Fact.MR, the study highlights the potential growth of the cannabis beverage category.
Worldwide revenues for cannabis-infused drinks reached US$250 million by the end of 2020.
Over the next decade, the market value is predicted to expand to 24 times that, climbing by 38% CAGR from 2021-2031 to approach US$6bn. CBD-based drinks are anticipated to make up three out of every five sales during that period.
“Beginner cannabis users who want a discreet, accessible, and regulated amount of cannabis are driving increased demand for CBD-infused cannabis drinks,” explained a Fact.MR senior research analyst.
Meanwhile, non-alcoholic cannabis-infused beverages are expected to comprise 50% of consumption.