Once you’re in the door, there’s plenty of advice floating around about style, project management, budget and all the rest—but how do you actually get the job in the first place? We’re asking designers to peel back the curtain and walk us through how they landed a project, step by step. Here, Patrick Boothe, an architect and director of the commercial studio at Caleb Johnson Studio in Portland, Maine, discusses his work as the project manager on SeaWeed Co., a surprisingly beautiful marijuana dispensary in South Portland. Though citizens voted to legalize recreational marijuana in 2016, the bill wasn’t signed into law until 2018 and sales didn’t begin until fall 2020—yet Boothe’s client wanted to press on with construction as soon as legislation was in motion. The result is a chic, airy space using local lumber and wood tones that complement the company’s purple mermaid logo. A total departure from the grungier head shops of yesteryear, it represents a possible glimpse at the industry’s future.
What is your firm’s typical project?
The firm has a strong background in high-end residential construction and design and a blossoming commercial sector as well—[we’re] trying to maintain the same reputation with our commercial work as we have for our residential structures. I am the director of the commercial studio, spearheading all of our commercial design efforts.
What is the backstory of this project? How did it come to you?
I think it was 2017 when they approached us, maybe 2016. We’re known for using materials that are appropriate for Maine in new and distinctive ways. Our buildings, they’re not straight-up traditional, but they also aren’t so modern that they become unapproachable. [SeaWeed’s] product is all about being manufactured in Maine, from honest, good materials, and so they saw that in our work. They had a great site surrounded by wooded areas and wetlands, and we [often] have a connection with nature, bringing the outdoors into our projects. They wanted to do that with their commercial work as well.
Can you talk a bit about the demands of a dispensary space? What areas or basics does it need?
It’s just like any retail environment where you have a lot of area to display your goods, in a space that is well lit [and] comfortable. That was the first thing we focused on: a nice experience for the customer. They started with this loose mentality of an Apple Store type where everything is clean, the product is very well understood and there’s always someone there to greet you when you walk in and guide you through the product. We had a very clean[ly] designed retail space, and maybe three-quarters is the retail area. Then the last quarter is support space—the back room, some storage, locked spaces, break rooms, mechanical rooms.
SeaWeed has very distinct branding. How much of that was in place, and how much of the aesthetics or colors came from your team?
They had a branding consultant on board when they started working with us. They developed some logos and iconography for product displays, and we worked with them hand in hand so the architecture didn’t compete but supported that. They have a nice purple color with their branding, and we have this wood stain on the outside of the building—it’s all-natural cedar, but the stain we used is a purplish-gray tone, so it pairs really nicely. There’s illuminated signage outside, and at night it looks really sharp with the gray stain against that logo.