5 Highly-Effective PR Tips For Cannabis Companies

Cannabis was already a challenging marketplace driven by regulatory requirements and gray areas on both the federal and state level. Then the pandemic hit in 2020, upending PR and marketing planning for businesses large and small. All the PR efforts that may have been effective last year or even at the beginning of this year have very likely stopped working due to everything that’s going on. With everything is in constant flux, how can cannabis businesses effectively reach their desired target audiences, let alone determine the right messaging? It’s a delicate balancing act even at the best of times, but it can be done by following a few key guidelines. Here are five tips for maximizing your PR efforts in today’s world.