The high barrier of entry into the wine world is one of the biggest reasons for the lack of diversity within the industry. Being a budtender or managing a dispensary doesn’t require as much training.
As the cannabis industry develops, it’s hard not to make comparisons to other industries that had gone legit after years in the shadows. Among the first that comes to mind is wine.
Given the fact that the wine industry predates recreational cannabis by decades, it seems that it should come as no surprise that there’s a level of racism present within the industry, just as there are throughout other industries. Unfortunately, much of the racism that existed during the inception of the wine industry persists today.
Naturally, this leads many people to wonder about the ways in which cannabis is any different from the wine industry in that regard. Even though the cannabis industry is still young, all indications show that the cannabis industry will provide more opportunities to People of Color than wine has. Here’s how cannabis is different from recreational cannabis from a social equity perspective.
Barrier of Entry Is Higher
The high barrier of entry into the wine world is one of the biggest reasons for the lack of diversity within the industry. The process of earning the certification necessary for becoming a wine sommelier can cost hundreds of dollars, which inherently excludes people without that kind of disposable income — which happens to be People of Color in most situations. In the cannabis industry, being a budtender or managing a dispensary doesn’t require as much training.
According to the Deputy Director of the Center for Effective Public Management at the Brookings Institution, John Hudak, the ability of cannabis businesses to stay true to its beginnings will be essential in helping to ensure that the industry remains diverse. “Higher end wines tend to be disproportionately white compared to other parts of the economy,” he explains. “Because cannabis, the consumer base is inherently more diverse than wine, it benefits it to stay to its roots.”