Higher potencies and different means of delivery are driving innovation.

Within the ever-expanding overall CBD market, runners and other athletes are increasingly a focus.

This emphasis makes sense, when you consider that many of the touted benefits of CBD -- pain relief, better sleep, faster recovery, lower inflammation -- are of special interest to people who push their bodies hard.

Companies are targeting athletes with higher-potency versions of typical CBD products and different ways to deliver CBD.

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Scott Douglas ~ RunnersWorld.com ~