Marketing cannabis through celebrity and pro athlete endorsements is a relatively new and unstudied concept.

Bend, Ore. – John Spriggs, a freestyle skier, backcountry skier, rock climber and fly fisherman, gets paid to live the outdoor life.

Spriggs, 28, spends most of the year chasing storms in a Nissan Titan with a pop-up camper and a snowmobile towed along behind.

A former competitive skier, Spriggs has taken part in slopestyle, half-pipe and big air contests at the U.S. Freeskiing Open and the X Games.

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MyCentralOregon.com ~