The partnership is the first of its kind between a luxury fashion house and a cannabis brand.

M Missoni is partnering with Los Angeles-based cannabis brand Pure Beauty to debut custom cannabis cigarettes in the fashion brand’s iconic zigzag patterns.

The THC-containing pre-rolls will debut during M Missoni’s Feb. 4 event at L.A. landmark Pink’s Hot Dogs.

Although CBD products have been a mainstay in fashion show gift bags and at events for several seasons, this partnership on psychoactive THC products is the first of its kind between a luxury fashion house and a cannabis brand.

Click here to read the complete article

Booth Moore ~ WWD.com ~