A growing aspirational niche is making its way into mainstream retailers.

As the stigma surrounding marijuana continues to shed, more national fashion and beauty retailers are welcoming cannabis brands into their stores.

It was the addition of luxury cannabis company Lord Jones to the Sephora skin care portfolio in 2018 — the first-ever CBD brand for the chain to accept — that market trend expert Jed Wexler identified as the signal of a business opportunity bigger than the dot-com boom.

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Katie Shapiro ~ AspenTimes.com ~