Sherbinskis, a favorite in hip-hop circles, is opening a store in Los Angeles that will sell fashion, along with cannabis.

To his die-hard fans, Mr. Sherbinski is a storied name in marijuana.

A celebrated California cultivator, he helped create the Gelato and Sunset Sherbert strains that have been name-checked in more than 200 hip-hop songs, including “First Off” by Future and “Bosses Don’t Speak” by Migos.

At the Business of Fashion’s Voices conference in London last year, his brand, Sherbinskis, was introduced as “the Supreme of marijuana.”

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Alex Williams ~ NYTimes.com ~