Beyond treating weed as a wellness product, these businesses are drawing increasing comparisons to fashion ones, and that's no accident.

"The Hermès of Marijuana," read a 2017 headline in The New York Times Style section, referring to the brand Beboe, whose founders have also said that they aspire to become something akin to "the LVMH of cannabis."

Brands in cannabis are being likened to those in fashion and beauty with curious frequency.

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Dhani Mau ~ Fashionista.com ~