Boston’s first pot shop opened Monday, marking the first recreational marijuana store to open in a major East Coast city.

Pure Oasis is also among the few retail stores in the country owned and operated by people of color, who experts say have struggled to break into the industry.

Massachusetts’ ballot initiative was the first to insert specific language aimed at encouraging people of color and others harmed by the war on drugs to participate in the new industry.

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Philip Marcelo ~ Associated Press ~