New research by a national marketing strategy firm has turned up some surprising findings about Gen X and Millennial cannabis consumers.

Researchers at New York-based Miner & Co. Studio recently took a deep dive into the background, opinions, and buying habits of cannabis consumers in their twenties and thirties who live in legal states.

Their survey of 800 brand-aware consumers in Colorado, Washington State, and California found that 90 percent of them use cannabis as part of their wellness and self-care regimens.

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Bruce Barcott ~ Leafly.com ~