Companies are working to develop consumer-friendly cannabis drinks that can compete with alcohol but there’s one problem: Pot is nothing like booze.

People who drink alcohol typically learn the hard way how much is too much—usually in their teens or early 20s.

As adults, they’re not interested in learning the same hard-knocks lesson about cannabis.

This is the challenge for an industry seeking to win over new or inexperienced users as legalization spreads through North America and around the world. 

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Kristine Owram ~ Bloomberg.com ~