Simply smoking the cannabis flower doesn't provide that level of dependability time and again, but marijuana retailers and their customers would like it to.

Holiday shopping was in full swing Friday at a boutique on Santa Monica Boulevard, where an automatic sliding door welcomed browsers off the street.

Inside the well-lit shop decorated with Christmas wreaths, glass cabinets filled with elixirs, herbal pills and pen-size vaporizers beckoned.

The dark wood floors and brand-name displays could have come out of a Sephora cosmetics store. 

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Dennis Romero ~ NBC News ~