A breakthrough in genetic research opens the door to more-targeted products and maybe even pharmaceuticals.

The fledgling cannabis industry is full of wide-eyed claims about what pot can do.

Outperform your favorite energy drink? Maybe. Cure cancer? Worth a try. The biggest believers and entrepreneurs make the plant sound almost magical.

Now one startup has the key to keep the science from the hype: the first-ever full map of the cannabis genome. 

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Jennifer Kaplan ~ Bloomberg.com ~