The Acreage Super Bowl ad does not promote the company’s products, nor does it try to sell any sort of cannabis. Instead, it focuses on how medical marijuana can be used to treat sickness.
During this year’s Super Bowl, you can expect to see expensive and flashy ads from all the usual suspects: car companies like Kia and Audi, junk food and soda brands like Pepsi and Frito-Lay, and classic drugstore brands such as Procter & Gamble’s Olay and Colgate.
What you won’t see advertised during the big game, though, is cannabis.
Acreage Holdings, a medical cannabis company that operates in 11 states, says that last week, CBS, which broadcasts the Super Bowl, rejected an ad it had submitted to run during the game.
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Chavie Lieber ~ Vox.com ~
