Yes, cannabis tourism is a thing, and it’s a thing here in Sonoma Valley.

It’s a fledgling industry about to grow, and at a recent meeting of cannabis enthusiasts one local tourism pro offered suggestions on how to create a bigger space for themselves.

“Tourism is kind of dirty word, but everyone likes to be a traveler. One thing we’ve learned about wine tourism is it’s about an experience,” said Tim Zahner, executive director of Sonoma Valley Visitors Bureau.

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Anne Ward Ernst ~ Sonoma Index-Tribune ~