Cannabis Brands Need to Establish a Purpose That Doesn’t Rely on Marijuana Puns - Cannabis News

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Most have no brand relevancy or purpose and are woefully inept at creating brand experience.

The explosion of cannabis and hemp-based (THC and CBD) products, peripherals and applications is remarkable.

Perhaps because of the blind rush to cannabis riches, most of these companies are also terrible at modern brand building.

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Max Lenderman ~ AdWeek.com ~