The ancillary market is hopping and could eventually be worth tens of billions of dollars.

Geoff Brown’s first foray into the cannabis industry was sparked by his job selling indoor pool dehumidifiers.

For years, Brown has worked for Ottawa-based Dehumidified Air Solutions, a company that designs devices to detect humidity and zap the moisture out of the air.

Moisture encourages mould growth — a problem, it turns out, that cannabis producers also happened to be struggling with in their grow rooms. 

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Vanmala Subramaniam ~ Financial Post ~