“Now is the time when brands should be paying attention to how women are incorporating cannabis into their lives and figure out how they can keep up."
It’s impossible to deny the spending power of women. They are responsible for 70 to 80% of consumer spending in the United States and play a major role in influencing the buying choices of their friends and family.
With the cannabis market in legal states projected to grow 150% by 2021, female consumers are also playing a major role in shaping the industry through embracing cannabis as a wellness product.
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Kristian Astre ~ Forbes.com ~
