"When a celebrity who doesn't fit the stereotype [of a pot smoker] gets into promoting cannabis, it expands the conceptual footprint that cannabis has in the minds of current and potential consumers."
It seems only natural that Tommy Chong, of the stoner comedy duo Cheech and Chong, would have his own marijuana brand.
"I'm the most recognizable pot head, probably, in the world," Chong told CNNMoney.
Chong lends his name to Chong's Choice, a marijuana brand that's available in six states: Arizona, where medical marijuana is legal, along with California, Colorado, Oregon, Washington and Nevada, where recreational marijuana is legal, too.
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Aaron Smith ~ CNN Money ~
